9 Tips For Online Marketing For Therapists In 2019
by Admin
Posted on 01-12-2022 03:50 PM
I recently wrote a post, my business is new, what do i do? the foundations of online
marketing
– it’s not fun reading, but it’s important.
In particular, consider:
register a domain name for your business (your url)
select a business email address and phone number. Most therapists do not use their personal email or phone for business, for privacy reasons. Note that free options are available (see this post for more info). Establish your office location and/or service area. Having an office is particularly beneficial becaise the office location will appear on google maps. On the other hand, if you work exclusively in client homes, or do not wish to list your home location, you can still submit your business as a service area business – but, you will only appear in search results on google maps.
With the increasing focus on mental health and wellness in the u. S. And across the globe, marketing for therapists has become an even more important part of building a practice. Gone are the days when you could place an ad in the back of the newspaper. Today, mental health practice marketing requires a comprehensive strategy to stand out from the crowd. Here are nine tips for online marketing for therapists.
We provide a full suite of digital marketing services to health & wellness businesses. Wellmarkit specialise in the following: marketing strategy and development of a marketing plan; branding, search engine optimisation (seo), website audit & review, seo audit, competitor analysis, campaign strategy, keyword research & keyword strategy, social media advice. We also specialise in paid ads (google ads, facebook ads, instagram ads & linkedin ads for health & wellness businesses. We can also advise on money saving tips, managing your online reputation, review management & how to maintain your website.
To be successful and run a thriving practice, therapists need to be strategic with their marketing. Over the last 10 years, it has become increasingly apparent that practitioners must develop their marketing skills to strengthen their businesses and attract new clients (gottlieb, 2012; schofield, ponzini, & becker, 2020). Potential clients are less interested in buying therapy and more concerned with finding the right solution to their problems. After all, therapy is an intimate experience. The individual must feel connected to the person they see on a webpage or posting on social media. If therapists wish to help others and maintain a financially viable business, it is imperative to invest time and money in compelling and well-thought-out online marketing.
Hi, i’m dr. Dan wendler. I’m a licensed psychologist and an online marketer with over ten years of experience. I started marketing for therapists to help therapists like you grow your practice and reach your ideal clients in an ethical way. Together, we can help you focus on the joy of changing lives instead of the stress of running a business. You may be eager to expand your solo practice with a consistent caseload that meets your income needs. You might have a well-established group practice but need expert help as you dream big and grow to the next level of impact.
How to market yourself as a therapist: the basics
The truth is this: a lot of people use google to search about their mental health. And seo gives us the power to tap into those searches and help more of the world gain awareness around their mental health. I hope that this podcast episode and blog post give you inspiration to build an intentional ecosystem that works for your business to bring you more leads and helps you reach all your business goals. Let’s go through the different components of your digital marketing plan for your therapist and counseling business.
Note: this guide does not cover paid marketing.
Learning how to market yourself as a therapist wasn’t a huge priority in your graduate program. But, now that you’re stepping into the professional world and building up your private practice , it’s inevitable to become familiar with the basics of online marketing. Advertising yourself as a therapist doesn’t necessarily have to complicated. There are three basics channels you need to cover. First, you need to establish your online presence with a website. Reach out to your potential clients through social media and professional networks such as therapist directories and specialized referral services for mental heal professionals. Let’s delve into details on how to market yourself as an online therapist.